Managers the Day After Tomorrow

PROLOGUE
BE ONE OR BE ZERO 7
METAPHOR
FAST FORWARD SLOW ARCHITECTURE 15

1 DISRUPTION IS NORMAL 24
Faster than you think 25
Technology rules 26
Shark’s fin 30
The Chicxulub meteor 33
Genetic drift 36
Learning to see evolution 38
In the beginning, there was blockchain 41
The upside down world 42
Learning to look through the mirror 46
Force of habit and the fallacy of ‘enough time’ 47
Red ocean and blue ocean 51
The car industry 53
The TREE principle 56
In a cloud of laughing gas 58
The adaptive cycle 61
The exponential curve 64
S-curves 66
There is more to it than Moore 67
Exponential is not manageable 69
Close the gap 72
Exit the word ‘disruption’ 76
Live long and prosper 78

2 FROM SOCIETY 1.0 TO 5.0 82
Everyone is a digital citizen 83
The customer places himself centrally 88
The familiar one-to-one 90
One-to-∞ 92
∞-to-one 95
∞-to-∞ 97
The new one-on-one 98
The CIA model 101
c2MxEi 101
What about B2B and the public sector? 103

3 THE HOOKED EMPOWERED CUSTOMER 108
Connected 109
Urban 111
Self-centred 113
Tribal 113
On demand 116
Mindful(l) 116
Ethical 118
Radical 119

4 THINKING YOURSELF INTO THE FUTURE 124
Reverse thinking 125
Future thinking 126
The Martian 127
Strategy for The Day After Tomorrow 129
The 30/3 rule 131
The balance between fluid and frozen 133
The circle model 135
The pirate model 138
MDAT-boek-eng.indd 12 29/08/18 17:01

5 THE NEW BUSINESS MODEL 142
Start with the customer 143
The customer shows the way 148
Begin with a daft idea 149
Start in a red ocean 150
Don’t try to earn money 152
Let people do new things 153
Connect to many, engage individuals 156
Homework 159

BIBLIOGRAPHY 165
ENDNOTES 167