Observing the User Experience
A Practitioner's Guide to User Research
Paperback Engels 2012 1e druk 9780123848697Samenvatting
'Observing the User Experience' will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've created.
Filled with real-world experience and a wealth of practical information, this book presents a complete toolbox of techniques to help designers and developers see through the eyes of their users. It provides in-depth coverage of 13 user experience research techniques that will provide a basis for developing better products, whether they're Web, software or mobile based. In addition, it's written with an understanding of how software is developed in the real world, taking tight budgets, short schedules, and existing processes into account.
- Explains how to create usable products that are still original, and creative
- Provides a real-world perspective on research with tips on conducting user research inexpensively and quickly, and on persuasively presenting the results
- Gives readers the tools and confidence to get started fast, while introducing more advanced questions and techniques
Specificaties
Lezersrecensies
Inhoudsopgave
Part 1: Why Research is Good and How It Fits Into Product Development
1. Introduction
2. Do a Usability Test Now!
3. Balancing Needs Through Iterative Development
Part 2: User Experience Research Techniques
4. Research Planning
5. Competitive research
6. Universal tools: Recruiting and Interviewing
7. Focus Groups
8. More Than Words: Object-Based Techniques
9. Field Visits: Learning from Observation
10. Diary Studies
11. Usability Tests
12. Surveys
13. Global and Cross-Cultural Research
14. Others' Hard Work: Published Information and Consultants
15. Analyzing Qualitative Data
16. Automatically Gathered Information
Part 3: Communicating Results
17. Research into Action: Representing Insights as Deliverables
18. Reports, Presentations, and Workshops
19. Creating a User-Centered Corporate Culture
References
Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan